Bill
J Gerrard
wjg@lubs.leeds.ac.uk
| Dr Bill Gerrard
is an international authority on sports finance. He has published
academic papers on the player transfer market, measuring player quality,
coaching efficiency, sports sponsorship and the media ownership of
teams. He is Acting Editor of the European Sport Management Quarterly
and a member of the editorial boards of the Journal of Sport Management
and the Journal of Sports Economics. He is a member of the North American
Society of Sport Management and the European Association of Sport
Management. He undertakes consultancy work in the sports industry,
advising teams, governing bodies and financial institutions. Dr Gerrard
has developed player transfer and wage valuation systems for use in
the football industry. He has undertaken squad valuations for various
football clubs, including Leeds United. |
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